Grounded (via Good Measure)
Grounded is a non-profit working to bring art and non-violence philosophy to juvenile detention facilities and schools to build teams of student collaborators to creatively address youth violence in Memphis, TN.
Grounded was founded by artists across Memphis, TN, including Emmy award-winning filmmakers Alan Spearman and Mark Adams, and former White House Photographer (during the Obama Administration), Amanda Lucidon, and Sister Peace, a nun in Thich Nhat Hanh’s Order of Interbeing.
Role
I’m a member of Good Measure, a new kind of nomadic agency that organizes creatives from across the country and the world to do good things in the world, like rebranding non-profits for free. Because we’re all working together intensively, what would normally take months is accomplished in a mad sprint of only 72 hours (with very little sleep).
I contribute to our brand work, helping define our client’s brand strategy and identity.