Quirky
When I joined Quirky, it was one of the most exciting (but yet little-known) startups around; halfway through my time there, the now-defunct news site Pando Daily ran the headline "With $79 million Series D round, Quirky is New York's most underrated (yet well-funded) startup", featuring my face as the cover image (somehow). Since then, Quirky was acquired and is now under new management.
Role
Redesigned Quirky’s web & mobile platform to improve community invention submissions, and accelerated growth through email marketing. Designed initial strategy, creative direction, and interactions for GE's new smart oven and Wink, Quirky's new smart home/IoT platform.