100 Every Day, a new campaign urging creatives to get involved in the conversation around gun safety, just launched! As I posted about and the name illustrates, 100 people die by gun violence every day in the US alone.

This statistic can seem hopelessly large, but instead of reacting with apathy, we can react with action, especially as the creative people behind the world’s products and advertising. Creatives—designers, copywriters, marketers, etc.—already shape pubic perception and conversation. What if we deployed those talents towards this issue? How much more of an impact could we see?

I’m proud to have worked alongside the super talented people who built this, and I can’t wait to see how it grows. This is a collaboration between Good Measure, Ueno, Van Holtz Co. (Eric van Holtz’s studio), and Kiu Yi, but as an open call to all creatives, it’s really like a shared, open-source project in many ways. Everyone can (and should) be part of it.

To participate, make a 2000 x 2000 poster and email alex@findgoodmeasure.com to submit it. Submissions will be displayed at 100everyday.org.

Let’s make something to do something. Head over to 100everyday.org to learn more.

#100everyday