The brain-control device
A new startup named Prophetic is creating a headband that induces lucid dreaming. Literally, mind control. What.
The design of the band—and the whole brand vibe, really—are incredibly striking.
Prophetic is not shy from contextualizing its ambitions. As it says on its site, "Humanity has a rare opportunity to expand consciousness and reimagine the human experience."
Psychedelics and tech
Other companies approach this brain-control opportunity from a chemical perspective. Healthtech company Mindbloom offers ketamine (sometimes called "K") therapy.
Ketamine is a somewhat psychedelic-adjacent (perhaps more accurately, dissociative) sedative that can be legally prescribed as a psychopharmacological therapy, unlike more traditional hallucinogens like LSD and Psilocybin, which remain, frustratingly, a schedule 1 (ie. non-medically-available) drug, despite there being lots of evidence for their clinical value.
This is part of a broader trend of the designification of health services. Companies from Alma to Tend to Modern Fertility to Spring Health to far more are realizing that part of delivering medical care is branding.
Here, Mindbloom also doesn't disappoint. And this is particularly necessary for a product like this, because studies show that set and setting, that is, your mindset and environment prior to taking psychedelics, are deeply impactful in the kind of trip you'll have. Whatever experience you may have with a brand, it could be multiplied many times over—positively or negatively—on drugs.
To be updated...
