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The second NYC map war is upon us

We've done this before.

Many years ago, back in 1978, the legendary designer Massimo Vignelli debated cartographer John Tauranac at Cooper Union. The subject? What design of subway map—really, what philosophy of wayfinding design—would best serve the commuting public?

Stan Ries captured the debate with photos like this, included in Gary Hustwit's great book (below)

Vignelli argued in favor of a geometrically abstracted map: easily readable but inherently inaccurate, particularly in how it represented distances between stations, an issue especially relevant if you intended to walk between them. Tauranac said that maps should follow geographic realities and that, paraphrasing here, anything else is a lie. Mind you, this was before a smartphone gave you access to the map of your choosing in your pocket, so this choice was really important (as I'd argue it still is, even with phones).

This was the first NYC subway map war.

This debate was captured in this great book by Gary Hustwit of Helvetica and Rams film fame:

Tauranac kinda won that fight (after a brief period of Vignelli winning out), since this has been the subway map for some time now:

The OG

But now, the second great map war has arrived. Quietly, during the pandemic, when almost nobody was riding the subways, the MTA rolled out a new pilot program featuring a new map inspired by Vignelli's design:

One of the new subway maps

This is displayed across the system, having started with a few stations, alongside a refresh of the old, more-geograpically-accurate Tauranac-school design. As Gizmodo reports, the situation is tense:

The MTA’s chief customer officer Sarah Meyer told the Wall Street Journal that she’s trying to “introduce this map in a way that doesn’t cause fear, introducing it gradually so people can get used to it.” Fear sounds like a wild reaction to a map, but redesigning the subway map is an explosive advancement in what’s become known as the map wars.

Choose your fighter.

To be updated...

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Field Notes

The second NYC map war is upon us

We've done this before.

Many years ago, back in 1978, the legendary designer Massimo Vignelli debated cartographer John Tauranac at Cooper Union. The subject? What design of subway map—really, what philosophy of wayfinding design—would best serve the commuting public?

Stan Ries captured the debate with photos like this, included in Gary Hustwit's great book (below)

Vignelli argued in favor of a geometrically abstracted map: easily readable but inherently inaccurate, particularly in how it represented distances between stations, an issue especially relevant if you intended to walk between them. Tauranac said that maps should follow geographic realities and that, paraphrasing here, anything else is a lie. Mind you, this was before a smartphone gave you access to the map of your choosing in your pocket, so this choice was really important (as I'd argue it still is, even with phones).

This was the first NYC subway map war.

This debate was captured in this great book by Gary Hustwit of Helvetica and Rams film fame:

Tauranac kinda won that fight (after a brief period of Vignelli winning out), since this has been the subway map for some time now:

The OG

But now, the second great map war has arrived. Quietly, during the pandemic, when almost nobody was riding the subways, the MTA rolled out a new pilot program featuring a new map inspired by Vignelli's design:

One of the new subway maps

This is displayed across the system, having started with a few stations, alongside a refresh of the old, more-geograpically-accurate Tauranac-school design. As Gizmodo reports, the situation is tense:

The MTA’s chief customer officer Sarah Meyer told the Wall Street Journal that she’s trying to “introduce this map in a way that doesn’t cause fear, introducing it gradually so people can get used to it.” Fear sounds like a wild reaction to a map, but redesigning the subway map is an explosive advancement in what’s become known as the map wars.

Choose your fighter.

To be updated...

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